To ensure that your company has the most successful marketing strategy
possible it is imperative that they utilize several analytic tools to
keep your company on top of the standard practices of web optimization.
Ensuring that keywords are utilized but not overly used is important.
The keyword tool provided by Google Adwords should be used to give ideas on keywords to use in their blog posts and anywhere where you use hash tags. Also, you should often check new leads on keywords so that they can update
keywords if a keyword is not generating adequate traffic.
Facebook pages also offers an internal analytics dashboard. The
dashboard offers a place where the company can see the total reach of a
post, whether a paid promotional post or just a regular post. It also is
a place where you can create ads for your page, or
organization. The insights graph on the Facebook pages dashboard looks
like the graph below. You can see directly what posts generated the most
reach and how many people are talking about the posts that where
created. This is very helpful in creating posts that are engaging and
getting a lot of customer interaction.
You can also utilize Google Analytics when your business gets big enough. This program offers
both a premium version and a free version. The premium version costs
upwards of $150,000 per year flat rate so you're going to
utilize the free services offered by Google. These reports include
custom variables based on the social media site chosen, including
Facebook, Twitter and your blog, Custom reporting on said
social media networking sites, Advanced demographic segmentation
information, analytic intelligence such as traffic and visitor
statistics and real time data. This information will ensure that the
target market you are directing your efforts towards is indeed who
the information is reaching.
Hope this helps!
Bea
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