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Showing posts with label Business & Marketing. Show all posts
Showing posts with label Business & Marketing. Show all posts

Wednesday, March 18, 2015

Update on Life

  Every time I think I have a day to write, I end up not having the time. Then I read an article yesterday for this internship program I am doing and it said..You make time for things that are important to you. Even though, I have very few readers..I really enjoy blogging. It is something that helps me have an outlet to the world past Facebook and what communication I get with people in person. It's nice. I realize that lately I have been posting recipes, and I felt that if I did not have time to make something up and then blog about it, then no one would be interested in reading. My most viewed blog posts are recipes....after all, what can I do for you. But this whole blogger thing isn't really for other people, is it? I mean, isn't it for me too? I love creating things both recipes and design. I love writing, I love business. The journey my life has taken me on is captured in my blog. Each year I look at old posts and chuckle, thinking how far I have come though..is truly humbling. My new radio show (www.kaplanradio.com) starts today. My first recording...awful! I am so nervous to actually hear it but it has to be a little better since its edited. I am not sure how long I will be doing the radio show...depends, I guess. The biggest thing is that in 6 weeks, I will have gotten my degree. This is a HUGE milestone in my life. I am so beyond excited to be done with college and have time to do other things. This week, over 30 hours dedicated to the internship and homework already. It's worth it, I just know it is.
   Even if no one is reading, I will start posting more updates on life. I love talking about business...so why don't I do that more? I want to increase the vibration I am putting off and start to heal my body and soul. Doing things that make you happy will do that, so you should do it too. Look forward to more from this small, cute blog and expect a sister blog soon.

Bea

Thursday, April 10, 2014

On Being a Businesswoman

     I want to be a businesswoman. I am, to a degree, but I just cannot wait to branch out and be who I know I was meant to be in the business world. I want to make a difference. The sad thing is, once I become a businesswoman...the plan of the business world will be that I lose all sense of self and become a businesswoman. This is part of the deal that I am not thrilled with. There is a certain etiquette that businessmen and woman have to follow and I am not excited about changing my entire life around to accommodate it.  It's a process to become "thee businesswoman". One of my biggest problems is only posting about good, happy thoughts anywhere online where it can be archived. I am a woman, I have my moments. But these things never go away and for that..I may already be screwed. But, those moody moments make my better moments better. My moments of self doubt sometimes help my moments of success even better. When I cry and hurt it makes my laughter and smiles that much better. It's just who I am.

     If all goes right to the business world I will have to lose my beloved nose ring, and I cannot get anymore piercings. Being in the businessperson you have to look very nice, no visible tattoos, piercings beyond the ears viable, and a clean and very professional appearance at all times. This is fine and dandy but I love tattoos, and I love my little nose ring. They show who I really am, my personality. I think this is my biggest problem with the process of changing into the businesswoman. The path that got me to success, will not keep me successful. Let me explain...

      I am only successful now because I work hard and I am myself, an individual person who has grown into this successful person with the help of three young men and my knight, J.. I like to think of myself as intelligent, unique and compassionate about business and individuality. Once I make it to the top (and I will, no doubts) I will have to set aside everything that got me there in the first place. How do we expect to be all that we can be when what gets up somewhere is not looked upon as the proper way to do things? Imagine if all the unique and outgoing businessmen and woman were allowed to act the way they acted before they were successful...the economy would be a great place, full of ideas and unique approaches. I know the first day I have to wear a business suit I am going to have problems refraining from wearing two different colored socks and a sportbra. It's just not acceptable, but why? Honestly, I am honestly asking why - why can we not let individuals stay individuals? Isn't that what makes the world so great? All these ideas from people in different walks of life, and different perspectives. We lose this when we become "a business professional". For myself, I aim to change this.

       J and I want to open our own business someday. Of course this business will include the typical financial records, accounting and operations work...everything that needs to be done will be done. But I have a question...what's wrong with a prettier paper for our financial records? I will sign my name with butterflies doodled around it, and smiley faces where there are positive numbers. Why not? It's cute and it shows who I am...of course, if J prepared paperwork it wouldn't look like that haha! But, that's because that's not who he is.

     Individuality is frowned upon once you get to that level and I think that is really disheartening. Mainly because individuality is what got you to that level in the first place, and once you get there they want you to throw it all away. What gives...ha! So, whats the big idea? I want to change at least a small pore in the face of the business world. I want to walk into a company and be successful within that company because of me, not because I am a business woman. I want to show my skills, show my personality and say "I will land this deal - not because I have a Masters Degree in business but because I am me, and I rock!". When you can relate to the customer on a personal level, and not on the business level..that is where the magic happens. You learn to care about who they are, and they care about who you are. Not your status, or your degree or even your background but who you are now, today, and who you plan on being in the future. Despite tattoos, piercings, weird hair colors or styles. Despite not wanting any kids to having ten kids. To being married to a man or a woman, or the same sex. It should not matter because it's who you are and who you are is how you got to be successful in the first place.

     Refuse to conform, be yourself. Refuse to change for a job, if the job is worth it, it will accept you for who you are. You and I should be recognized for who we are as we traveled upwards to being successful, not who we can change to be after we are successful. Make sense?

   Just some random sad and happy thoughts on being a business woman...I want to be a business woman but I wonder the cost to myself and my family, Ya know?

With unique love,
Bea


If you like my blog, please please please like this post and share it with your friends and family. My success relies on people actually helping get my blog out there....and I really want my wonderful clustered and not organized because I haven't figured out how to yet blog to be successful. <3

Saturday, April 5, 2014

Marketing Yourself, and Tracking Success

     To ensure that your company has the most successful marketing strategy possible it is imperative that they utilize several analytic tools to keep your company on top of the standard practices of web optimization. Ensuring that keywords are utilized but not overly used is important. The keyword tool provided by Google Adwords should be used  to give ideas on keywords to use in their blog posts and anywhere where you use hash tags. Also, you should often check new leads on keywords so that they can update keywords if a keyword is not generating adequate traffic.
     Facebook pages also offers an internal analytics dashboard. The dashboard offers a place where the company can see the total reach of a post, whether a paid promotional post or just a regular post. It also is a place where you can create ads for your page, or organization. The insights graph on the Facebook pages dashboard looks like the graph below. You can see directly what posts generated the most reach and how many people are talking about the posts that where created. This is very helpful in creating posts that are engaging and getting a lot of customer interaction.

       You can also utilize Google Analytics when your business gets big enough. This program offers both a premium version and a free version. The premium version costs upwards of $150,000 per year flat rate so you're going to utilize the free services offered by Google. These reports include custom variables based on the social media site chosen, including Facebook, Twitter and your blog, Custom reporting on said social media networking sites, Advanced demographic segmentation information, analytic intelligence such as traffic and visitor statistics and real time data. This information will ensure that the target market you are directing your efforts towards is indeed who the information is reaching.

Hope this helps!
Bea

How to Make Money Blogging

So I have done a lot of research on blogging and although I am not at the point where I make any money I felt it would be nice to share how you can make money with blogging. I used this website as a basis for my post. 

Built into Blogger are a few tools the blogger can use to track his or her blog progress.
Within the Stats category you will find traffic sources, audience and page views.

Blogger's traffic source tool is a very useful analytic. With this tool the blogger is able to know where their viewers are coming from. This is a great indicator of what keywords are working. After posting a blog with information on a fat free, sugar free health food recipe, a blogger finds that they are getting a lot of views from a website on weight loss. This could be an indication that they would get more views if they posted more recipes that are geared towards this group of viewers. This would hold true for any type of blogger, or blog type.

Secondly, the audience tool is another very useful tool. This tool shows what part of the world viewers are coming from. This can be beneficial knowing that your target audience is actually being targeted.

Thirdly, the page views tool. This tool might be the most beneficial of the three tools. You can view individual post views, or total blog views. Also you can view daily, all time views, or weekly views. Ultimately, page views show whether your blog post is getting traffic, and if your keywords are working. You can juggle around different keywords and see if the post gets more views. More views can potentially mean more earnings, which will be discussed in the next segment.

How to Earn Money by Blogging :

Google Adsense is partnered with Blogger to earn the blogger extra money by blogging. The more posts on the blog, the more opportunities to earn money. AdSense is a service that places ads on the blog posts that are relevant to the blog. The ads are paid for by companies that want to advertise, and purchase PPC ads. Blogger has full control over the ads placed on the blogs. Each time an Ad is clicked, the blogger earns money. You can track the revenue earned under the Earnings tab on Blogger, under this tab the blogger can customize what ads have been shown, clicked on, and how much revenue has been made from the ads.

Guess that's all there is to it. Sounds simple right? It's not. haha! You have to really be on top of your blogging for Adsense to even consider letting them post ads on your page. They will not pay some small blog only posting once a month (like mine haha!) but with hard work I think most people can be successful at blogging. It would be a great source of extra income for stay at home moms, or just people who like to write or have something to say. The blog has to have a specific purpose and not here, there and everywhere. It's particular but if you're really interested in doing it, there is tons of research out there!

Friday, April 12, 2013

Statistcally Speaking...

         Did you know that the world has only been at peace 8% of the last 3,500 years? Pretty sad in my opinion. 8% of 3,500 is 280 years, that's less than 3 long lifetimes over 3,500 years!

         I came across this statistic online while researching for my midterm in Statistics class. Honestly,  I can't help by feel very saddened by this fact. Why can't we get along? It must be human nature to fight and bicker all the time. Someone always wants to be better than the other person. In this case, we are talking countries and territories but this holds true on even smaller scales...even children fight all the time. We have to constantly reteach their human nature of violence and show them that being jealous of one others toys or whatever they are fighting over that second is wrong. We have to constantly show them that being peaceful and talking about our feelings is the better way to handle disputes. We teach our children not to fight or hit...but why can't we as adults practice the same lessons?

       For the sake of our children and their children, and their grand babies and their grand babies children..I hope and pray that the next 3,500 years are much more peaceful...otherwise..we might just end human civilization on Planet Earth ourselves. 

       Heading to bed feeling very blessed for my children, and hoping I can raise them to love one another and help them make their footprint on this planet a peaceful one. I want to teach them right from wrong and have them pass on those lessons to their children.

    Question for you....How does this statistic make you feel?



Until Next Time ...

Lady Bea